The Aegyo Team

Our Team

ANNYEONG!

We are three K-Pop loving girls who started your Aegyo K-Pop Store freshly in November 2022. We, Mama B. and daughters E. and H., passionately run Aegyo as a family business. In the background, however, our dad and the whole family are at our side with advice and action. We are also actively supported at all times by our Havanese lady Lotte, who you may already know from our logo.

To the shop

We...

... have been die-hard K-Pop fans for a long time and we are also generally enthusiastic about Korea, Korean culture, K-Dramas and everything that goes with it. Our favorite groups include BTS, Ateez, Stray Kids, Blackpink, Enhypen, Seventeen, (G)I-dle, Ikon and many more. After a long wait, we were finally able to fulfill our dream of going to our first K-Pop concert last year. We liked it so much that from now on we would like to take part in every concert.

Our Mission

Support your passion

We want to provide you with merchandise of your favorites and just make you happy with it.

To make K-Pop better known in Europe

We have set ourselves the goal of making K-Pop better known in Europe and showing our idols that they have a large fan base here in the hope that they will then tour Europe more often.

Connect fans

With our parties and also on our social media pages we want to show you that you are not alone.

Why "Aegyo"?


"Aegyo" means "kindness" in English. So it's a Korean word used when idols do something sweet or cute. One of the most well-known gestures is forming hearts with your fingers and hands, or just looking at the camera with a smile on your face.


We find that "aegyo" is an integral part of the K-pop scene that everyone encounters sooner or later. Besides, we all love our idols for it, even if they magically show us that they love us.


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